The company introduces a reimagined visual identity, purpose-driven messaging, and a platform-based innovation model grounded in advanced lipid science.
Barranquilla, Colombia – September 26, 2025
Naturmega, a global innovator in lipid science and omega-3 ingredient solutions, has officially unveiled its new brand identity and strategic purpose: Redefining lipids for a healthier world.
“Our new brand isn’t just a visual shift, it’s a reaffirmation of our reason for existing,” said Jorge Atencio, General Manager at Naturmega. “We believe lipids can be smarter, cleaner, and more impactful, and our job is to unlock that potential for brands, scientists, and consumers alike.”
A New Identity Rooted in Science and Purpose
Inspired by the Fibonacci spiral, a universal symbol of harmony, growth, and precision, Naturmega’s new logo and visual system embody the company’s scientific foundation and future-facing vision. The spiral integrates the number seven, representing the seven guiding forces of the company: applied science, in-house technology, lipid specialization, clinical validation, sustainability, global co-creation, and real-life health impact.
The new tagline, “Smart lipids. Trusted science. Global impact.”, reinforces Naturmega’s commitment to combining innovation with reliability and responsibility.
Logo Symbolism
Naturmega’s new wordmark integrates a subtle wave into the letter “a,” paying tribute to the marine origins of omega-3, to the rhythm of water, and to the company’s constant evolution.
Its color palette, deep navy, ocean teal, and natural green, represents trust, vitality, and sustainability, grounding the brand in both scientific credibility and environmental stewardship.
Platform Technologies: Lipids Reimagined
Naturmega’s transformation extends beyond visuals. Its portfolio has been reframed into a platform-based innovation model, enabling brands to access differentiated, clinically supported solutions:
- EssentiOmega® – Foundational fish oil concentrates for everyday health.
- EssentiOmega® Nova – Ultra-purified fish oils designed for high-performance formulas.
- Algalis™ – Algae-based omega-3 solutions for vegan and sustainable formulations.
- Ruby-O® – A patented phospholipid-bonded platform (BPL-O3™), clinically studied to enhance absorption and optimize omega-3 delivery inside the cell.
Together, these platforms form a pathway of possibilities, allowing partners to build health solutions that are precise, versatile, and scalable across global markets.
From Colombia to the World
Headquartered in Barranquilla, Colombia, Naturmega leverages its coastal proximity to South America’s rich marine ecosystems, together with state-of-the-art manufacturing and scientific expertise, to serve global brands, CDMOs, and innovators with agility and scale. Through its network of trusted distributor partners across the Americas, Europe, and Asia, Naturmega ensures that its advanced lipid platforms are accessible, reliable, and globally supported.
This evolution is powered by Naturmega’s people. From plant technicians to scientists, from quality experts to commercial teams, employees embody the company’s shared vision: to evolve, to serve, and to deliver the full potential of lipid science to the world.
To mark this milestone, the company released a new brand video, available here: Watch the video on YouTube.
Media Contact
Rosella Del Vecchio
